New role created to support continued expansion at UK’s fastest growing advanced wound care business.
Crawford Healthcare, the international advanced wound care and dermatology company, has appointed Chris Lane to the newly created role of Director of Strategy, Planning & Business Development, working across its operations in the UK, Europe and the Americas.
Chris Lane, who joins from multinational healthcare business, Smith & Nephew, will be responsible for developing Crawford Healthcare’s global strategy and driving its innovation pipeline as it continues its rapid growth trajectory into new export markets.
Commenting on the appointment, Crawford Healthcare CEO Richard Anderson said: “Bringing a director of Chris’s calibre into our senior leadership team is a real coup for us, and I’m excited to work with him. In the past two decades he has been responsible for introducing some of the world’s most recognisable wound care products to the global healthcare market, and we plan to have plenty to keep him busy in this arena as well.”
With a career spanning more than 20 years in commercial healthcare, Chris has exceptional experience in introducing new technologies to emerging and large international markets including the Americas, Australasia and the Middle East. In that time he has worked in senior marketing roles for the likes of Smith & Nephew, Molnlycke Healthcare and SCA Hygiene Products.
Richard Anderson added: “With the addition of Chris’s expertise, we are in the best possible position to deliver the next evolution in international wound care. We’re already enjoying traction in global markets, and the strength of our R&D pipeline means we’re confident our products will have a lasting affect on patient care worldwide.”
About Crawford Healthcare:
Crawford Healthcare is an international advanced wound and skin care business based in Knutsford, Cheshire. As the UK’s fastest-growing advanced wound care business, the privately owned group develops and sells advanced wound care and dermatology products. Crawford Healthcare has a direct sales presence in the UK, USA and Germany.
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